Privacy Policy for D-seal

This privacy policy describes how the D-seal process personal data.

Data controller

The D-seal is founded by the Danish Industry Foundation, the parties behind the project are the Confederation of Danish Industry (DI), Danish chamber of Commerce, SMEdenmark along with The Danish Consumer Council. The parties are referred to as the partnership. The secretariat of the D-seal work out of the office of the Confederation of Danish industry and rely on parts of the DI organization for administration and economy but acts independently on all other conditions.

The legal entity responsible for the processing of your personal data is:

The D-seal

H. C. Andersen Boulevard 18

1553 Copenhagen V


The D-seal work out of the office of the Confederation of Danish industry. It will be necessary in some cases to transfer data to the Confederation of Danish industry for administrative purposes. In these specific cases the legal entity responsible for the processing of your personal data is:

The Confederation of Danish Industry

CVR-nr.: 16077593

H. C. Andersen Boulevard 18

1553 Copenhagen V



If you have any questions concerning our processing of personal data, please contact the D-seal by e-mail

Description of processing

D-seal process personal data for the purposes stated below.

Use of our website

When you use the D-seals website, we place necessary cookies and cookies to understand how the website is used to provide you with a better user experience. It is always possible to adjust your cookie consent. Read more about how to adjust your consent and read more about the D-seals use of cookies in the cookie policy.


When you subscribe to the D-seals newsletter, we only process basic personal information hereby the e-mail address, that you have provided for the D-seal on The D-seal will also register the language in which you wish to receive such material.

The D-seal process your e-mail address based on Article 6(1)(a), consent, of the General Data Protection Regulation

When you subscribe to the D-seals newsletter you consent to the D-seals processing of your e-mail address with the purpose of sending you the newsletter. You can withdraw your consent at any time by using unsubscribe in the bottom of the newsletter or by emailing the D-seal at


When you the D-seals our self-evaluation platform you only give regular personal information that the D-seal use to log you in and to know what user have given answers to the different questions.

You can freely choose to give your name in the process. E-mail and phone number is used to log you in with two factor authentications.

When a company is set up in the self-evaluation platform, NemID is used to verify that the user is from the specific organization.

The legal base for processing the personal data is legitimate interest art. 6 (1) (f) in GDPR. The legitimate interests are to give the company and the user access to the self-evaluation platform.

Applying for the D-seal

When the company the applies for the D-seal e-mail and name about the contact person in the company is processed by the D-seal. It is processed to send a confirmation e-mail regarding the application. To handle administrative tasks like payment the information is passed to The Confederation of Danish Industry’s systems.

The processing is necessary for the performance of a contract art. 6 (1) (f) in GDPR.


The D-seal will treat data as confidential and the D-seal will not disclose data to third parties with exception of the partnership to some extent. Data will not be transferred to countries outside the EEC/EEA.

Data may be passed on to external suppliers, including any IT service providers that are assisting the d-seal.

Your rights

When the D-seal process your data, you have the following rights:

  1. You are entitled to request access to, rectification or erasure of your personal data.
  2. You are also entitled to oppose the processing of your personal data and to request restriction of the processing of your personal data.
  3. You have an unconditional right to oppose the processing of your personal data for direct marketing purposes.
  4. If the processing of your personal data is based on your consent, you are entitled to revoke such consent at any time. Revocation of your consent will not affect the lawfulness of the processing carried out prior to your revocation of consent.
  5. You are entitled to receive personal data which you have provided to the D-seal in a structured, commonly used and machine-readable format (data portability).
  6. You can always lodge a complaint with a data protection authority, for example the Danish Data Protection Agency.

You can exercise your rights by contacting the D-seal: e-mail

Such rights may be subject to conditions or restrictions. Accordingly, there is no certainty that you will be entitled to for example data portability in the specific situation; it will depend on the circumstances of the processing.

Last update: 21/06 2021

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