Denmark’s new labelling program for IT security and responsible use of data

The D-seal will create digital trust for customers & consumers and drive digital accountability in companies.


A stronger digitalized society

The D-seal makes IT security and responsible data use a positive competitive advantage and a Danish and European position of strength.


Creates business value

The D-seal is a simple and trustworthy guide that enables companies to handle data safely and responsibly and then communicate this.


Creates digital trust for the consumer

The D-seal provides the consumer with confidence in sharing and using data and makes it possible for the consumer to choose companies and services that process data securely and responsibly.

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Online kick-off or sparring meeting

Is your company considering starting on process of obtaining the D-seal? Or is your company already in the process?

Book a 20 minute online kick-off or sparring meeting. We are looking forward to speaking with you.

The D‑seal is relevant to any type of business with a CVR-number in Denmark.

D-sealed companies





Classification and criteria




Request and payment


Audit and control


Award of the D‑seal

A united Denmark supports the D-seal!


The D-seal is founded by The Confederation of Danish Industry, The Danish Chamber of Commerce, SMEdenmark and The Danish Consumer Council.

The D-seal is supported by the Danish Business Authority and financed by the Danish Industry Foundation.

  • “Our goal with the seal is to improve safety, create transparency and ensure trust to the individual.”

    Mette Raun Fjordside

    Vice President, the Danish Consumer Council

  • “The cybersecurity and data seal will not only provide better insights towards who is working seriously and focused with it-security and data handling. It will be a lever for the multitude of companies who would like to increase their knowledge about cybersecurity but is lacking necessary guidelines and help to get started and reach their goal.”

    Tim Sloth Jørgensen

    Chief of the Danish Industry Foundation Cyber program

  • “This initiative will promote cyber security as a practical and tangible endeavor no matter the size of a company, starting point or prerequisites.”

    Brian Mikkelsen

    CEO, the Danish Chamber of Commerce

  • “We expect that the initiative will make it easier for companies – not at least small and medium-sized ones – to ensure high IT and data security and make it easier to document the high level of security to customers and the outside world.”

    Jakob Brandt

    CEO SMEdenmark

  • “The idea behind this new labelling scheme is to make it easier for consumers to actively choose companies with a responsible behaviour in terms of data ethics. At the same time a label such as this will make it more appealing for companies to up their game in terms of IT-security and responsible data use as it will become a parameter on which companies can market themselves.”

    Simon Kollerup

    Danish Minister for Industry, Business and Financial Affairs

  • “The initiative will help companies and at the same time create greater demand for digital responsibility. Trust in data can become an important competitive advantage for Denmark.”

    Lars Sandahl Sørensen

    CEO, The Confederation of Danish Industries

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